The Big Stuff

Australia, like America, seems to have a fascination with BIG stuff. Whilst in America everything is BIG, in Asutralia the obsession seems to extend primarily to seafood and crustaceans. I still don't undersatnd why but they have all these restaurants called: The BIG prawn, or the BIG oyster, or the BIG crab, or the BIG clam...you get the idea.
Anyway, these establishments have incorporated the cost of a giant plastic model of their corresponding crustacean into their business plans, and here is the result.


What do you think? Tacky or clever?